a story from the loom
the good loom isn’t just a label, it is a movement that helps promote a socially conscious lifestyle. focused on developing refreshingly simple apparel, the product ranges are curated to celebrate the signature techniques inherent in each indian craft, in an everyday context.
a brand for those who love the purity of natural handwoven fabrics and the distinct handloom weaves of India. It’s also for those who are conscious about the choices they make. Products by the good loom are meant to feel good on you, and make you feel good from within.
the good loom is a brand by GoCoop, India’s first national award winning online marketplace for weavers and artisans. With a mission to enable sustainable livelihoods for artisans by disintermediating the supply chain, GoCoop in the last 7 years has worked with over 350 co-operatives and master weavers from 56 handloom clusters across India and marketed their products to a global audience. GoCoop is certified member of fair trade forum India.
reimagined traditions that changed lives
“I am very happy, proud and honoured that my product has been showcased nationally at the Lakme Fashion Week Mumbai – which has been possible because of GoCoop’s effort”, says Laxmavva , a champion women weaver in Ilkal cluster