fashion that feels good

good on you. good within.

crafting a good deal

shop at up to 50% off

the fabric collection

good for forests. good for expression

welcome to the good life!

good is in the choices we make - from a choice to simplify to a choice to be fair. sometimes, it’s just a choice to make more meaning of the things we possess. welcome to the good life - free of clutter, full of consciousness.

White blue handwoven pochampally ikat saree Red white handwoven cotton kotpad saree Orange pink handwoven maheshwari cotton silk saree Sea green handwoven maheshwari cotton silk saree Pink red mulberry silk hand painted batik saree

crafted for you

our collection of artisanal clothing, is designed for those who love the good things in life - goods with more meaning, fashion that truly feels good. our products are created with natural handwoven fabrics, in distinct weaves from across India.

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crafted for our artisans

by GoCoop, India’s first national award winning marketplace for weavers and artisans, the good loom brand has been created to support India’s vast community of  weavers, through sustainable fashion. certified by the fair trade forum of India. 

our story

don't take our word for it


I was amazed on how well the order was processed. I sent this as birthday gift to my 86 year old mom in India. Never could trust others but GoCoop is something that can be trusted to deliver goods right on time and with good quality. Hooray GoCoop!!!!

Aruna Sagar

Florence, United States


I love shopping at GoCoop for their STUNNING array of wearable art and excellent and v v prompt shipping.Its wonderful to be able to buy from artiste's directly.Also love the fact that as these products are not mass produced they are mostly one of a kind.Great job you

Anupma Sreekumar

Bengaluru, India


Everything natural, everything soft and breathing are products from GoCoop, woven by hand on the loom. Buy sustainable products from GoCoop and help the weavers survive.

Joysree Das

Dalkhola, India


Authentic, elegant sarees fabric and many more products, which you can flaunt to stand out, besides helping our Indian artisans to keep their skill and interest alive. A little contribution to the value based society through GoCoop.

Jyothi Digge

Navi Mumbai, India


Always a pleasure to buy such unusual and pretty jewelry directly from the artisans. Thank you GoCoop!
Loved both the fabric necklaces they are lovely.

Lipi Biswas

New Delhi, India

stories from the loom View all

the good loom mela - hyderabad
the good loom mela - hyderabad
reimagined traditions that changed lives
reimagined traditions that changed lives
the rebirth of sustainable fashion
the rebirth of sustainable fashion