good is in the choices we make - from a choice to simplify to a choice to be fair. sometimes, it’s just a choice to make more meaning of the things we possess. welcome to the good life - free of clutter. full of consciousness.

Blue & red ikat saree White striped grey ilkal cotton saree White ikat extended collared shirt Flamingo pink mandarin collar shirt Lavender blue mandarin collar shirt

crafted for you

our collection of artisanal clothing, is designed for those who love the good things in life - goods with more meaning, fashion that truly feels good. our products are created with natural handwoven fabrics, in distinct weaves from across India.

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crafted for artisans

by GoCoop, India’s first national award winning marketplace for weavers and artisans, the good loom brand has been created to support India’s vast community of  weavers, through sustainable fashion. certified by the fair trade form of India. 

our story