fashion that feels good

good on you. good within.
Explore

crafting a good deal

shop at up to 50% off
Shop Now

the fabric collection

good for forests. good for expression
Shop Now

welcome to the good life!

good is in the choices we make - from a choice to simplify to a choice to be fair. sometimes, it’s just a choice to make more meaning of the things we possess. welcome to the good life - free of clutter, full of consciousness.

White blue handwoven pochampally ikat saree Red white handwoven cotton kotpad saree Orange pink handwoven maheshwari cotton silk saree Sea green handwoven maheshwari cotton silk saree Pink red mulberry silk hand painted batik saree

crafted for you

our collection of artisanal clothing, is designed for those who love the good things in life - goods with more meaning, fashion that truly feels good. our products are created with natural handwoven fabrics, in distinct weaves from across India.

Shop Sarees Shop All

fresh from the loom View all

New
Blue handloom cotton stole
Blue handloom cotton stole
the good loom
Rs. 1,100.00
New
Red handloom cotton stole
Red handloom cotton stole
the good loom
Rs. 1,100.00
New
Yellow handwoven cotton stole
Yellow handwoven cotton stole
the good loom
Rs. 1,100.00
New
Cream pink handwoven cotton stole
Cream pink handwoven cotton stole
the good loom
Rs. 1,100.00
View all
7 products

conscious choices from the loom

shirts

fabrics

New
White handwoven cotton formal collar shirt
White handwoven cotton formal collar shirt
the good loom menswear
Rs. 2,500.00
New
White orange check handwoven cotton formal collar shirt
White orange check handwoven cotton formal collar shirt
the good loom menswear
Rs. 2,500.00
New
White handwoven cotton mandrian collar shirt
White handwoven cotton mandrian collar shirt
the good loom menswear
Rs. 2,500.00
New
White blue handwoven jamdani mandrian collar shirt
White blue handwoven jamdani mandrian collar shirt
the good loom menswear
Rs. 2,500.00
New
White double stripe handwoven cotton mandrian collar shirt
White double stripe handwoven cotton mandrian collar shirt
the good loom menswear
Rs. 2,500.00
Dark blue stripes mandarin collar cotton shirt
Dark blue stripes mandarin collar cotton shirt
the good loom menswear
Rs. 1,612.50
White dark blue checks regular collar cotton shirt
White dark blue checks regular collar cotton shirt
the good loom menswear
Rs. 1,612.50
Yellow white checks regular collar cotton shirt
Yellow white checks regular collar cotton shirt
the good loom menswear
Rs. 1,612.50
Light brown white checks regular collar cotton shirt
Light brown white checks regular collar cotton shirt
the good loom menswear
Rs. 1,612.50
Black & white check regular collared shirt
Black & white check regular collared shirt
the good loom menswear
from Rs. 1,150.00

View all

New
Peach handloom bengal cotton jamdani fabric
Peach handloom bengal cotton jamdani fabric
the good loom
Rs. 720.00
New
Lemon yellow handloom bengal cotton jamdani fabric
Lemon yellow handloom bengal cotton jamdani fabric
the good loom
Rs. 720.00
New
White handloom cotton border design jamdani fabric
White handloom cotton border design jamdani fabric
the good loom
Rs. 1,800.00
New
Aqua blue handwoven bengal cotton border design jamdani fabric
Aqua blue handwoven bengal cotton border design jamdani fabric
the good loom
Rs. 1,550.00
New
White pink blue stripes handwoven bengal cotton fabric
White pink blue stripes handwoven bengal cotton fabric
the good loom
Rs. 340.00
White light aqua handwoven stripe cotton fabric
White light aqua handwoven stripe cotton fabric
the good loom
Rs. 204.12
Blue Striped Handspun Handloom Cotton Fabric
Blue Striped Handspun Handloom Cotton Fabric
the good loom
Rs. 354.00
Multi color stripe handspun handwoven cotton fabric
Multi color stripe handspun handwoven cotton fabric
the good loom
Rs. 420.00
Multicolour stripe handspun handwoven cotton fabric
Multicolour stripe handspun handwoven cotton fabric
the good loom
Rs. 420.00
Teal stripe handspun handwoven cotton fabric
Teal stripe handspun handwoven cotton fabric
the good loom
Rs. 420.00
Multi colour stripe handspun handwoven cotton fabric
Multi colour stripe handspun handwoven cotton fabric
the good loom
Rs. 420.00
New
Light green handloom bengal cotton jamdani fabric
Light green handloom bengal cotton jamdani fabric
the good loom
Rs. 720.00

View all

crafted for our artisans

by GoCoop, India’s first national award winning marketplace for weavers and artisans, the good loom brand has been created to support India’s vast community of  weavers, through sustainable fashion. certified by the fair trade forum of India. 

our story
Forbes: GoCoop's tryst with high-street fashion
The Hindu: Making Handlooms accessible
Indulge: Get the best of sustainable fashion with Bengaluru's The Good Loom

don't take our word for it

★★★★★

I was amazed on how well the order was processed. I sent this as birthday gift to my 86 year old mom in India. Never could trust others but GoCoop is something that can be trusted to deliver goods right on time and with good quality. Hooray GoCoop!!!!

Aruna Sagar

Florence, United States

★★★★★

I love shopping at GoCoop for their STUNNING array of wearable art and excellent and v v prompt shipping.Its wonderful to be able to buy from artiste's directly.Also love the fact that as these products are not mass produced they are mostly one of a kind.Great job GoCoop.love you

Anupma Sreekumar

Bengaluru, India

★★★★★

Everything natural, everything soft and breathing are products from GoCoop, woven by hand on the loom. Buy sustainable products from GoCoop and help the weavers survive.

Joysree Das

Dalkhola, India

★★★★★

Authentic, elegant sarees fabric and many more products, which you can flaunt to stand out, besides helping our Indian artisans to keep their skill and interest alive. A little contribution to the value based society through GoCoop.

Jyothi Digge

Navi Mumbai, India

★★★★★

Always a pleasure to buy such unusual and pretty jewelry directly from the artisans. Thank you GoCoop!
Loved both the fabric necklaces they are lovely.

Lipi Biswas

New Delhi, India

stories from the loom View all

the good loom mela - hyderabad
the good loom mela - hyderabad
by Siva Devireddy
reimagined traditions that changed lives
reimagined traditions that changed lives
by Siva Devireddy
the rebirth of sustainable fashion
the rebirth of sustainable fashion
by Siva Devireddy