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welcome to the good life!

conscious
- our story
- blog
choices
- men's
  - shirts
  - kurtas
  - blazers
  - jackets
  - trousers
- women's
  - saree
  - stoles
  - shawls
- accessories
  - stoles
  - shawls
- fabrics
from the loom
- pochampally ikat
- mangalgiri
- jamdani
- ilkal
- tussar
- block print
- maheshwari
- embroidery
collections
- traditions reimagined
- festive collection
on sale

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a story from the loom

the good loom isn’t just a label, it is a movement that helps promote a socially conscious lifestyle. focused on developing refreshingly simple apparel, the product ranges are curated to celebrate the signature techniques inherent in each indian craft, in an everyday context.

a brand for those who love the purity of natural handwoven fabrics and the distinct handloom weaves of India. It’s also for those who are conscious about the choices they make. Products by the good loom are meant to feel good on you, and make you feel good from within.

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