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a story from the loom

the good loom isn’t just a label, it is a movement that helps promote a socially conscious lifestyle. focused on developing refreshingly simple apparel, the product ranges are curated to celebrate the signature techniques inherent in each indian craft, in an everyday context.

a brand for those who love the purity of natural handwoven fabrics and the distinct handloom weaves of India. It’s also for those who are conscious about the choices they make. Products by the good loom are meant to feel good on you, and make you feel good from within.

the good loom by gocoop
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welcome to the good life!

subscribe to hear our stories from the loom, special offers, and once-in-a-lifetime deals